The Big Ritual

• 90-minute initial intake call - medical history, goal setting, health tracking, and blood work analysis
• A fully customized nutrition plan built from your labs
• 4 months of 1:1 coaching across 12 appointments
• Unlimited text support during business hours
• Wellness and workout plan
• Skincare and haircare routines and ongoing development
• Custom recipe development

Payment plans available upon eligibility.

Your plan gives you a personalized grocery list of foods best suited to your body - to be enjoyed in abundance, not eliminated. It also provides 9 different macronutrient-rich meal structures for any given meal, so your options are endless.

Instead of being told to eat salmon, green beans, and rice, a meal option might read:
100g Fish · 150g Vegetables · 100g Fruit · 30g Starch

If your fish list includes catfish, haddock, halibut, mackerel, tuna, wild Pacific salmon, and shrimp - you simply pick one and enjoy 100g of it. The same goes for vegetables, fruit, starch, and everything else on your plan.

Every value, food combination, and grocery list is unique to your body and your needs. No two plans look the same.

The goal is to graduate off the plan.

That's what makes this different from everything else out there. You don't stay on this plan forever. The work heals your body and restores organ function at such a deep level that the benefits stay with you long after the program ends. That's the magic of doing the real work - not a band-aid, nor a quick fix.

While there is a short, structured phase at the beginning (16 days), the entire trajectory is designed to expand what you eat, not restrict it - without the hormone imbalance, cravings, lethargy, discomfort, or weight gain you came in with. Every step is rooted in science, and by the end you'll carry an intuition for your body's internal cues that lasts a lifetime.

Here's what the journey looks like:

1. Purchase the program and receive a welcome email to schedule your intake call.
2. At the intake call, we'll walk through your medical history and goals, map out the factors that have brought you to today, and send you for blood work.
3. Blood work is requested through your GP/PCP which means international clients have full access to this program.
4. Once your labs are back, your custom plan is built within 7 days and delivered during a 1:1 follow-up where we go through every detail together.
5. You choose when to begin. Once you start, we meet every two weeks to track progress, provide support, and systematically expand your grocery list together.
6. Between appointments, you have text access during business hours. Not sure what to buy at the grocery store? Need help navigating a restaurant menu? Feeling something new and want to talk it through? I'm right there with you.

• Available globally
• No two plans are the same - yours is built entirely for you
• 1:1 coaching with unlimited text access means round-the-clock care
• Addresses the psychological factors behind eating and weight management
• Does not eliminate entire food groups
• Encourages a greater intake of food than most people are used to
• Supports the management of Type 2 Diabetes, Hypertension, Chronic Pain, PCOS, Hormone Imbalance, Acne, IBS, IBD, Autoimmune Conditions, and more

A few honest things to know:

• The initial phase (2–3 weeks) requires careful measurement of portion sizes for every meal
• Dining out takes more thought when following the plan - but this becomes more and more flexible with each passing week